| The Importance of Publicity |
[Feb. 20th, 2008|08:04 pm] |
So... the author website. I promised to talk about websites for authors and why/how they're beneficial.
1. They create a google-able page where agents and editors can look you up, read about you and your work, and see you as a professional who has a web presence. It shows you're serious.
2. Once you're published and if someone wants to invite you to a conference or a publicity event, they can look you up and see all your relevant information--who your agent is, what awards you've won, all the books you've written, and who you are from your bio.
3. Other writers and readers can find you--great for networking, getting blurbs, finding a critique group that matches your writing style and personality and needs. A good marketing tool whether you're published or not. You can post samples of your work, your bio, short stories, etc.
When to get a website:
If my clients don't have one when I sign them up, once they have a publishing contract I encourage them to set money aside to get one. I admit I google every writer before I offer representation. I don't hold it against anyone for not already having a website... but authors with really good ones get extra bonus points. Why? It shows me they're invested in their career. Authors with awful websites can sabotage themselves though, so be careful. (I'll talk about what NOT to do on a website in a little bit.)
How to get a good designer:
If you don't have a friend or sibling who designs pages who can give you a break on costs, visit other authors' websites and look for the credit line to the designer. Chances are, if they designed that one, they're happy to talk to you about designing yours. Be prepared to set money aside from your advance or put some of your own money up upfront to get a pretty website. DO take time to look at other websites you like so you can send links to your designer to show what you have in mind. Some authors have super fancy websites with flash and other special features. Do you need those? I firmly believe you can have a professional website with all relevant information without spending a fortune. DO expect to pay anywhere from $1000 to $5000 for a great site that does everything you want it to.
What to include:
For sure include your bio. Also include links to any online stories you've written or links to your books so browsers can purchase them in one click. If you have a favorable photo, absolutely include that. (This is especially useful after you've sold and conferences want to invite you and put your photo in their brochure--they can pull it right off your website.) If you're published, you can also include reviews, awards, foreign sales, and upcoming appearances. If you're an aspiring author, you can include critique groups you belong to, writers organizations you belong to, and any publishing credits you have.
How to get some traffic to your site:
Start making writer friends! Go to conferences, comment on agent and editor and writer blogs. Join RWA or SCBWI or SFWA or any other networking group you can find. Lurk at Fangs, Fur & Fey if you write SF or fantasy. Correspond with other writers at your level. Offer to read and critique. Discuss books online. Get a blog and tell everyone you know about it.
Speaking of blogs....
These are free. This livejournal account costs me nothing to keep, and it's been a great way to reach aspiring writers, talk about publishing, and keep in touch with readers. If you don't already have a blog where you talk about writing, etc., play around on one and see how much fun it is.
What NOT to do with your website:
A bad design that looks amateurish or sloppy won't get you any bonus points.
For blogs, never ever say anything that you wouldn't want your grandmother or random strangers to read. That means watch your profanity, keep your freak out moments in check, and remember at all times that this is how you're presenting yourself. (You can have a separate, secret, non-writer blog under a secret name at myspace or elsewhere if you want an online diary. Your writer blog is not the place for that.)
Watch it when it comes to reviewing other authors or talking about genres you don't like. Seriously, writers can get offended if you bash their genre--understand that there's a market for books you don't like and that they all have their place in the market. Don't think of them as competition to your book, because they aren't, but respect all of your fellow writers. Don't gripe online about your agent, editor or readers. (None of my clients do this of course, but I have seen writers go down this road and it is treacherous. Avoid it.) Also, sure, you may meet an author at a conference who is mean to you. Writers are all human. Some just had a bad day. Some might truly be grouchy, but DON'T bash them on your blog. I mean it. If a writer is abrupt with you or grumpy, they may not have slept well, might have just received bad news.... whatever you need to tell yourself to give them a pass, do it. Do not blog about it.
Same thing goes with snarky reviews. You might get some. That's okay. Not every writer can be everything to everyone. Your job is not to please 5-year-olds to 100-year-olds, women and men, romance lovers and horror lovers, conservatives and liberals, dog owners and cat owners. Your book is for people who love the books you love. Other writers books are for readers who love books the writer loves. Do not criticize other genres. There's room in this market for everyone.
Finally, keep in mind with every post that a lot of people could read it. You are absolutely allowed to have a sense of humor, to give advice, to ask advice, to brag a little about your success, to cheer others on you've been rooting for, to recommend books you love... but always remember to play nice. This may sound easy, but you WILL have tough days. Something will make you feel angry or bitter or frustrated or cynical, but focus on all the positive things in your blog. Show your determination. Show your enthusiasm. Show your commitment. We all have hard days. You can certainly blog about submitting and rejections and all of the frustrations... but just make sure you don't add any sour grapes. Keep focusing on positives.
I love the websites that talk about how the author came up with the idea, how they found their agent/publisher, how they succeeded. It gives hope to everyone who reads their story.
Networking sites I love:
Verla Kay is great. If you write children's literature, GO THERE. Backspace is another great spot with bulletin boards and chatting for any writer of any genre. Of course I recommend Fangs, Fur & Fey for you SF and fantasy authors. Smart Bitches Who Love Trashy Books has a special place in my heart. I love reading agent Janet Reid's blog and agent Kristin Nelson's Pub Rants.
If you have a spot you especially love, recommend it here. I'm sure other authors would love to hear about new places to read about writing and publishing!
But also... start asking your friends now about author websites they especially love. If you can't afford a website now, don't worry. I have NEVER held it against a prospective client that they didn't have a website yet. But start keeping a file of the author websites you like most and the designers you especially love. Not only is this a positive affirmation that you'll get published some day, but when the time comes, you'll be all ready to contact the designers you admire most and you'll have samples to show them of what you want for your site.
Anyone want to recommend designers or publishing websites they like a lot? Do you have any published friends? How did you meet them? Any published authors who have friends they met online who ended up being very valuable? Share your online story!
And as always, keep on writing, keep on believing. This year I've taken on 3 new clients. All of them sent me an e-mail in the beginning to tell me about their book(s) and I requested it, read it, and loved it. You only need one. Stay focused, stay determined. |
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